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Hazel Choo

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Chevy x Devin Booker x Nike

2025
Visual Identity, Social media campaign NBA All-star and avid Chevy fan Devin Booker dropped a limited edition of his signature sneaker Book 1, inspired by the look and colors of vintage Chevrolet Blazers.

To announce this collaboration, we created a campaign that aligned with Booker’s “Finders Keepers” series by hiding three pairs of the sneakers in iconic landmarks of Detroit at St. Cecelia’s Gym, Little Caesars Arena and Comerica Park. To build hype and a holistic campaign experience, I contributed by creating pre-/post- launch content and developing the overarching look and feel that bridges all three brands of Chevrolet, Book and Nike. 
Designer: Hazel Choo
Copywriters: Harrison Hayes, Brady Fredericksen
ACD: Devin Polaski
GCD: Sarah Constantino

Agency: Weber Shandwick    


Media:  Hypebeast, Complex, Yahoo!





Visual Development







Pre-launch: Teaser Videos




T1: Mirror


T2: Passenger Seat


T3: Navigation Screen


Launch: Finders Keepers





Post-Launch



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