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Corvette ZR1 Teasers

2024
CG Animation, Social Media Reveal

The team was asked to develop a social-first teaser concept that announces the arrival of the mind blowing 2025 Chevrolet Corvette ZR1. The new Corvette was revealed on July to all social media channels of Chevrolet and Corvette.

Tapping into the idea of the “unthinkable,” the team found visual inspiration from dust clouds rising from race cars in full-throttle. Each teaser hints to the unimaginable speed and functionality of the Corvette ZR1, including the twin turbos. We collaborated with the CGI animation studio Pluto and a composer to create a compelling animation piece with original score.

The teaser videos amounted to over 5 million views on Instagram, being one of the most watched and engaged video content on both the Chevrolet and Corvette channels.

Designer: Hazel Choo
ACD: Nate Paulson, GiGi Novak
Producer: Nate Kostegian
ECD: Matt Zelley

Agency: Weber Shandwick
CG Animation: Pluto

Teaser Videos

T1: The unthinkable is coming this summer

T2: Unthinkable speed is coming this summer

T3: 07. 25. 24

Visual Development

Teaser 1

Teaser 2