hzl.

Hazel Choo

Work
Information


Lab

Truck to Table

2024
Identity design, Social Media CampaignDeveloped the look and feel for the All-new 2024 Chevy Silverado HD 
social content  “Truck to Table.” 

The team collaborated with food influencer Jonathan Jones to create campsite recipes made with the help of Silverado HD’s 120V outlet. These simple but delicious meals were then translated into social media videos and Pinterest recipes for our campers to enjoy.
Designer: Hazel Choo
Art director: Maegan Williamson
Copywriter: Brady Fredericksen
ACD: Melissa Noble

Agency: Weber Shandwick





Styleguide

Iterations





Pinterest 
recipe cards



Influencer Video
Content


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